About us
EQUS is founded by Ruchi Rani, a seasoned Board-level advisor on M&A and Value Creation topics. EQUS partners closely with Private Equity (PEs), their portfolio companies and corporates across industries and geographies to maximize their returns from the envisioned transactions and transformations.
EQUS Advisory is a cross-border advisory boutique, specializing in acquisitions & buy-side due diligence, Post Merger Integration (PMI) & carve-out, business transformations services and shareholder value advisory services.
Who we are?
Who we are?
Why us?
Why us?
Private Equity way of working is set in our DNA. Strong track record with top-tier Private Equity houses and Operating Partners globally.
Experts in balancing strategy and execution. Our strongest suite is combining deep strategic insights with pragmatic hands-on execution.
Fast, agile and cost-effective. We combine high-quality delivery leveraging top-notch consulting practices and methodologies with cost-efficient collaboration models.
Leadership
Ruchi is a seasoned, hands-on C-level advisor with c.15 years of combined experience in management consulting, Big-4 and Corporate M&A. She brings deep expertise in leading complex buy-side and sell-side deals, carve-outs, integrations, and value creation initiatives with a PE lens focused on EBITDA uplift.
Having delivered over 90 transactions and transformation programs with a combined value of €30Bn and €2Bn in EBITDA improvements, Ruchi has consistently driven impact across global organizations and private equity firms.
Leadership
Ruchi Rani
Founder
Listed below are some of her key select credential
Led Synergy Due Diligence and Value Creation Lead for $34Bn Bunge-Viterra global merger whereby identified synergy case of €600m, consisting of €400m of commercial synergies and €200m of SG&A synergies. Subsequently, as Value Creation workstream lead, supported 8 months of pre-close synergy planning phase with focus on SG&A synergies.
Worked as Global CMO Lead (Carve-out management office) for x-border carve-out of specialty chemicals from Linde involving 34 geographies with deal size of €3.3Bn.
Led assessments of multiple Value Creation Plans as part of buy-side DDs. In one engagement, validated a $450M value creation case and supported post-sign planning and implementation work.
Buy & build Integration Lead for Triton's PortCo on 12 consecutive acquisitions.
Engagement lead for +50-60 buy and sell-side due diligences, delivering independent VDD or buy-side reports as separation memorandums/ blueprints on carve-out DD, operational DD, synergies assessments.
Some of her recent key clients include Hitachi Rail, CVC, Triton Partners, EQT Infra, Castik Capital, Terra Firma Partners, KKR, Unilever, Linde, Vattenfall, EON, Continental, Shell, Cargill, Sanofi.
Core Values
CLIENT VALUE CREATION
We prioritize your value creation, enabling strategic goals through responsive, relevant, and consistent delivery
TRUSTED PARTNERS
We are hands-on, trusted advisors who empower decisions with critical insight and active partnership
We bring deep M&A expertise and deliver high-quality, independent advice using modern tools
COMMITMENT TO QUALITY
INTEGRITY
FLEXIBLE & COST EFFECTIVE
We act with integrity—honest, accountable, and committed to long-term, ethical success
We tailor agile, cost-effective solutions to your needs—delivering quality without compromise
Core Values
EQUS Advisory Limited
Operational M&A and Value Creations Specialists
+44(0) 7512040928
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