100+
M&A transactions, transformations, Value Creation mandates
Aggregate transaction value
Identified EBITDA upsides in value creation engagements
€25Bn+
€2Bn+
Pre-deal diagnostics (Due Diligences, Value Creation Cases, Exit readiness)
60+
50+
Separations, PMI & Transformation execution
Operational M&A and Value Creations specialists
Welcome to EQUS Advisory
Jodie Ewin
Ruchi is the kind of integration leader Boards trust instinctively - someone who brings clarity in ambiguity, calm in complexity, and decisive control with absolute command of her craft when the stakes are highest. I can, without hesitation, add - Without her, we wouldn't have been able to achieve Day-1 or TSA Exit on budget and on schedule - when meeting official TSA Exit timeline seemed almost impossible at multiple points and we were under tight budget conditions.
As IT M&A Director, Ruchi was one of the most stabilising force on Hitachi Rail's strategic acquisition of Omnicom carve‑out and integration programme. In an environment characterised by ambiguity, pace and competing stakeholder priorities, her defining strength was bringing clarity - demystifying complexity and turning uncertainty into structured, executable decisions.
What truly sets Ruchi apart is her calm confidence and assured sense of control. Even during the most intense and high‑pressure moments of the transaction, her presence gave confidence and reassurance to senior stakeholders across Hitachi, Seller and Omnicom organization.
Ruchi influenced key decisions and outcomes at the most senior levels of Hitachi Rail and Seller. She shaped executive and board decisions at critical inflection points - particularly across Day‑1 readiness and TSA strategy - ensuring the right calls were made at the right time.
From Sign‑to‑Close through TSA exit, Ruchi maintained command over the entire deal landscape - core IT decisions, governance, risks, cost drivers and delivery sequencing. At multiple points, we took strategic and materially cost‑effective decisions as a direct result of her judgement, challenge and foresight. She did not simply manage delivery; she actively protected and enhanced our deal value.
Business Transformation Director, Hitachi Rail
Clients Testimonials
What do our clients have to say?
Ruchi brought the judgement, assurance and control that is critical in transactions of this scale and stakes. We relied on her specialised expertise to make Omnicom acquisition successful for us.
We engaged EQUS Advisory on our recent acquisition and Ruchi was exceptional from the outset. Her subject matter expertise, ability to sequence competing priorities, and relentless focus on execution excellence made all the difference. I would highly recommend Ruchi to any business going through a high-stakes Deals process.
She served as IT Carve-out & Integration Director for Hitachi Rail’s acquisition of Omnicom from Balfour Beatty. She led end-to-end separation and integration with full accountability from Sign-to-Close through TSA design and exit. She was a trusted senior leader for IT, collaborating seamlessly across business and functions to ensure a controlled, value-protective deal process.
Ruchi didn’t just “run the programme” for us - she took decisive ownership of the hard yards on the technology side. She led some of the most complex delivery elements of the carve-out: from set-up of entirely new hosting infrastructure, enabling critical business network across 30+ customer sites, delivering time-sensitive ERP data migration, large-scale application portfolio rationalisation to managing critical licence transitions - all whilst aligning to Hitachi’s cyber and commercial guardrails.
What sets Ruchi apart is her ability to bring calm, structured judgement to pressured and politically complex situations. She consistently brought decisive clarity, trust, and momentum - giving confidence to senior stakeholders on both sides of the transaction.
Her contribution was fundamental to achieving IT Day 1 and delivering TSA exit under budget and on schedule - even when timelines appeared unachievable at multiple points. We would readily work with her again.
Wayne Steencamp
Global IT PMO Director, Hitachi Rail
EQUS Advisory Limited
Operational M&A and Value Creations Specialists
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